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PlayStation | #BaseballisBetter

How do you sell America's oldest, slowest game to a football and basketball loving people? This is the integrated campaign for MLB The Show 14.

 We signed six of the biggest names in the game. The baseball is better conversation was amplified through their channels.

We signed six of the biggest names in the game. The baseball is better conversation was amplified through their channels.

 We gave each athlete a persona based on their personality and social media voice.

We gave each athlete a persona based on their personality and social media voice.

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Over 200 pieces of original content was created. The best videos, stills, gifs and infographics were featured on the brand's website.

And influencer kits made sure the baseball is better debate stayed top of mind with tastemakers.

And influencer kits made sure the baseball is better debate stayed top of mind with tastemakers.

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