CREATIVE DIRECTOR / WRITER

I’m told I’m a rarity. I’ve spent my career in agency creative departments. I haven’t left to write a screenplay, a book, or a business plan. I think that’s because I love a good problem to solve, and agencies are often overflowing with them. I see it like this – every project is a brand new opportunity to lead kind, bright, and talented people to create something, build something, craft something so striking it is simply impossible to ignore.

I know my success isn’t all mine. I've had bosses and colleagues who've elevated my work beyond what I could achieve alone. And while I didn’t set out to create one kind of work, significant time on PlayStation, Nike & Adidas, and Uber Eats has left me knowing more than most about the gaming, sneakers, and fast food spaces. But like any good creative will tell you, our real talent is knowing people and knowing how to help brands connect with them through sheer imagination and creativity.

Have I done that well? I'll let you be the judge. And if you do check out my work please let me know what you think. As a wise boss once told me, feedback is just another opportunity to make the work better.

You can reach me at simon.armour@gmail.com or at LinkedIn

Recent Recognition
D&AD Merit
Cannes Bronze Lion
Clio Bronze
Webby Long Form & People’s Voice Winner
Adweek’s #5 in the best ads of 2022