Screen Shot 2017-05-31 at 12.36.56 PM.png

PlayStation | Gran Turismo

In the world of motorsport if you don't have money, you can't race. Gran Turismo is changing that. It partnered with the global governing body of all motorsport, so it now has the same rules, regulations, and rewards as pro racing. It's racing that everyone can be part of. This is the idea behind this digital launch campaign.

We created a website that takes drivers on a journey from the garage to the driver's seat. Each phase unlocks content that teaches them about the game and prepares them for competition.

COMING SOON: We signed four professional drivers from GT Academy – the school that took gamers and turned them into professional drivers. Each driver will teach people all they know about racing and the game.